Molyneux's character then walks up to a homeless man and takes him by the hand. The man follows, saying that he thinks he's taking him home for a dinner. Then the man stops in his tracks as they turn a corner and a factory looms ahead.
"We're going to sell him to the factory," Molyneux says.
The man, visibly frightened, begins to pull away, but the character continues to drag him to the factory.
The homeless man begins to beg, "Don't sell me to those fiends. You might as well put a bullet in my head."

Which brings us to the final and possibly most controversial piece of Fable 3's unveiling. Weapon morphs allow players to customize their weapons based on their actions in game. A sword that kills lots of innocent victims may drip blood all the time, or one that is used for good might shine brightly. All of these action go into creating randomly generated and changed weapons over time. But it's not just your in game actions that change your weapons, it's your gamerscore.
That's right, your gamerscore.
In what is perhaps a bit of irony, the number that means nothing more than "e-peen" to some people will now change you weapon. We can only hope the bigger the score the bigger the weapon to make this a reality.
The morphs actually extend into expressions as well, as these mega morphs can make your character truly stand out. One example given was a truly good character could sprout angel wings, have divine light shine down on them, and really have an affect on the environment around them.